Finally, Quick Business Resolutions’ 90 Days to an Online Business course is
perfect for showing you how to transition an idea you have allowed to ruminate for
months or years into an actual THING to SELL .
- 1WHO are you selling to, and no, it can’t be “everyone.” As the great line goes,
“You can’t please everyone. You are not pizza.” This is a huge red flag. It would
be best if you were more grounded and realistic. Even toilet paper and egg
companies/farmers spend time branding and knowing their customers. - 2Why you? In other words, great, you want to help wives with difficult mothers-in-
laws. Why are you over someone else? This doesn’t have to be a profound
answer, but it will be a near-immediate question asked by that would-be buyer.
They want to know why the topic fascinates you or why you’re an expert. - 3Who will fail with your product? It seems weird, I know, but we’re all so
desperately worried about wasting our money or time on a bad product. We
instinctively scan a sales page or a website to determine if we’re the right
customer. This is where knowing who they are, their backstory, and what
they’ve tried in the past comes into play to boost their confidence and make
them excited. - 4What has led your buyer to this point, and how fast are you connecting those
dots to build their confidence? The quicker you bridge your passion with their
pain, the more likely they will buy. Don’t make them work to sell themselves on
your product. - 5The product to pricing match. I don’t care if you are selling something for 5
dollars or 2,500 dollars, but if there is a big gap, you won’t sell. Generally, the
lower the price, the less sales text you need, but also the less likely someone
is to take the material as seriously. It’s back to who your audience is, their
motivation, and what they’ve tried and failed at. - 6Can you separate your therapy clients from your product customers? I cannot
state this enough: YOU ARE NOT selling anything to your clients. Not only
is it questionably ethical, but those are the “big ticket” people getting YOU.
The passive income part means you’re trying to reach thousands of people
who aren’t in therapy WITH YOU. They are different from your clients, even if
they share the same problems. Your online customers know they can’t get a
customized version of you and are okay with that - 7How much of a “wing it and see” person are you? There are ways to slapdash
things online and make enough money that it lets you get more tools to sell
more. Or, do you prefer to hire and work with people to speed up what you don’t
know, and can you trust outsiders with your baby of an idea? - 8Are you okay joining forces with others? There are many ways to do
“tele-summits” or collaborate to double up efforts. You can stay solo, too. But
you may be surprised how many other therapists would love to come together
to create something cool, lowering their risk (to their ego and wallet) to make
something special with several voices. - 9How will YOU know if you are succeeding? It’s a hard thing to answer, but if you
spend five thousand dollars to build a website, put together a course, gather
a list of interested people, and you sold just four at, say, 100 dollars each, will
you feel excited that your baby step worked, and you got people to open their
wallets? Or will you be super mad that you’ve just spent 5 thousand dollars only
to make 400 dollars and want to give up? Or would you devote 100 hours and
seven months to learn enough “DIY,” spend $400, sell one $20 product, and
wonder what to do next? Your mindset and money are serious issues to think
through! These are all realistic scenarios while just getting started.